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Video sharing sites have
become so popular that within no time, it became
a preferred advertising medium for marketers.
However, as the technologies proliferated, so
did the confusion on using them. At present,
numerous codec’s, video compressions software
and format exist making the process of choosing
difficult. The article aims to alleviate some
confusion with following FAQs.
·
What is
Video Encoding?
As a video can be shot on
various devices, the process of converting the
video suitable for broadcasting on various
mediums like internet, mobile devices and many
others is termed as video encoding. Factors like
size, bit rate, screen size need to be kept in
mind while doing video encoding.
·
What
Video Format to Use?
The file format of a video
file often is considered like a container. In a
nutshell, it is not how the video data is
played; rather it is how the video data is
stored. Depending on the end user profile, you
may have to choose a 3GP, MP4, FLV, MOV, AVI or
AAC format.
·
Which is
the Most Ideal Web Video Format
Flash videos are most
widely used video formats on the internet. Flash
videos can be recognized by *.flv extension.
However, for high quality videos, often the
authors choose Quicktime Player formats which
have H.264 or AVC extensions.
·
Which
Video Codec to Use?
A codec is an algorithm
that tells the video player how the data is
compressed and how it can be decompressed to be
played back as a video file. Most players today
come equipped with multiple codecs that can
identify various file formats. For most web
video’s, a browser with flash plugin is enough.
·
Is it
Possible to Upload HD Videos?
Enhanced broadband speeds,
efficient codecs and compression software enable
authors to upload HD videos on popular video
sharing sites like YouTube. As a matter of fact,
budding videographers and professionals upload
their videos in HD format. The containers
usually used are MP4.
·
What
Factors to Consider Before Video Uploading?
Though most videos end up
on YouTube, if you are choosing some other host
for uploading the video, ensure the format the
website supports. Other essential factors to be
considered are bit rate, aspect ratio,
resolution and frame rate.
Depending on your
proficiency and marketing needs, a video
encoding software should be purchased based on
parameters like price, functionalities it
offers, file formats supported in terms of input
and output, batch encoding and ease of use, not
necessarily in that order.
Professional Services
If you are a busy
professional, you of course cannot spend so much
time on understanding these things. A better
approach would be to hire AV production
equipment as and when needed and complete the
job.
www.mistervideo.net can provide you these
kind of services.
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